Больше клиентов.
Не больше часов.

Конверсия в клик достигает 1%.

Рекламодателям стал доступен новый рекламный формат — карусели в VK Клипах. Он позволяет создавать многослайдовые объявления, которые пользователь может пролистывать прямо внутри ленты клипов, не покидая привычный интерфейс.

Карусель нативно вписывается в общую ленту VK Клипов и даёт рекламодателю возможность в рамках одного размещения показать несколько товаров, экранов приложения или офферов. По результатам внутренних тестов конверсия в клик такого формата достигает 1%.

Формат подойдёт тем, кто хочет продвигать товары электронной коммерции, мобильные приложения, сайты и мини-приложения.

The conversational query tool is currently available to Premium subscribers and offers more interactive results for user queries.

Google is looking to expand its artificial intelligence mode for Google Search to YouTube, with a new test of more detailed AI responses to search queries in the app.

YouTube's Ask YouTube button, which is currently being tested with YouTube Premium subscribers in the U.S., enables users to enter more conversational queries. It will then provide expanded responses based on contextual understanding.

As explained by YouTube: "For example, you can ask for help planning a 3-day road trip from San Francisco to Santa Barbara, and you'll get a structured, step-by-step itinerary instead of a list of videos."

YouTube said that responses to these queries will include a mix of long-form videos, Shorts, and informative text, including local tips and must-see stops.

Users will also be able to follow-up with queries like "good coffee shops nearby," and Ask YouTube will provide answers based on the context of its previous responses.

These expanded AI searches within YouTube are already available in Google's AI Mode via its main search tool.

AI Mode is not the same as Google's Search previews, which now appear in most search results, and aim to help users find exactly what they're looking for based on direct queries.

AI Mode is a more interactive, guided search option, which is designed to better understand the specifics of a user's request, and share expanded responses that can cover multiple elements.

This is the next stage of search, which includes contextual discovery that's based on what the system understands about each user, and which provides more tailored, personalized overviews of the most relevant responses.

Both AI Mode and Ask YouTube are initial moves towards this, which will eventually also integrate more agentic elements that can, for example, make inquiries to travel providers on behalf of users, and even book tickets, in alignment with each user's preferences.

The future of AI is automation in all elements, though that also comes with a level of risk, and will take some time to develop.

As such, these types of tools are the stepping stones that will get to that next stage.

YouTube's Ask YouTube search option is currently only early testing, and is available to YouTube Premium members in the U.S. who opt-in to YouTube's experimental features.

Sber has released Kandinsky 6.0 Image Pro, a major update to its image generation and editing capabilities.

The main highlight is editing mode. In side-by-side comparison tests (https://habr.com/ru/companies/sberbank/articles/1028822/), the model is benchmarked against Flux 2 Max and GPT Image 1.5. The evaluation focuses on specific aspects: how edits integrate into the scene, whether style, geometry, face, background, and local consistency are preserved. These are the exact areas where image editing models typically fail.

Performance has improved significantly: over 40% speed increase compared to the previous version, achieved through MoE (Mixture of Experts), inference parallelization, and attention optimization.

The most interesting addition is Image RAG (Retrieval-Augmented Generation). The model retrieves relevant images from context and makes more accurate predictions for specific details that conventional generation often struggles with—turning vague prompts into something roughly correct rather than precisely on-target.

Key use cases include: object and text removal, item replacement while preserving style, stylization with face preservation, archive photo restoration, interior design from floor plans, and facade designs from single prompts.

Announcement: https://habr.com/ru/companies/sberbank/articles/1028822/

Компания признала три проблемы с начала весны которые влияли на качество кода. Первая была не очевидным изменением дефолтной reasoning effort с high на medium, что длилось больше месяца. Второй баг удалял из истории сессий размышления модели после каждого сообщения для сессий которые простаивали больше часа, что убивало качество; пофиксили за две недели. Третья проблема была в системном промпте — модель просто попросили генерить меньше токенов, из-за чего упала производительность.

Вместе с выходом постмортема всем пользователям Claude Code ресетнули лимиты. Anthropic пообещали чаще использовать публичные версии Claude Code внутри компании и тестить все изменения системного промпта перед развёртыванием.

https://www.anthropic.com/engineering/april-23-postmortem

Hi Polly. Excuse my brevity, I could write extensively about how much your writing has helped me over the years. You talk a lot about forgiving yourself. I understand this in theory, but I'm having a hard time putting it into practice. I was a star student, went to an Ivy League school, then got into a top graduate program at a corporation that should have set me up for life. No one was worried about me. I can't quite put a finger on where things went wrong, but they did. A combination of mental health struggles, housing instability and relationship issues compounded and I started messing up at work. A lot. I forgot that even if you don't enjoy your work or convince yourself that it's acceptable to tap out, it isn't. People rely on you, things have consequences, your reputation will be affected. Now I am out the other side. Somewhat. I can see on the one hand that my struggles were real. I was suicidal, I convinced myself trying hard at a job that gave nothing back was for losers. But of course this was a vicious cycle. And a small voice tells me I wasn't really struggling, that I am lazy and incompetent and I blame other people for my own laziness and incompetence. I am very fearful about my future, and I also feel it was all my fault, and I deserve to be unhappy. Other people go through much worse than I did and they get up and go in everyday, or they take the advice of their therapist and they stop working. I can't really tell what is real. I don't know if I am an awful, lazy person who deserves nothing but failure, or if I am someone who struggled and handled it badly and deserves a second-chance and forgiveness. It's hard when some people who've worked with you and know you think you are great, and others hate your guts. I'm not sure that is normal? So I must be a bad person. And how do I live knowing some people think badly of me? The current situation is this: I've bombed down the ladder through a lot of jobs some people would kill for. I think I burned out, but is that just another excuse for being a lazy, entitled bitch? I have friends, a good relationship with my parents and partner. So I'm not a total psycho. But I fear that the good view they have of me is fake, and I am awful. I want redemption and the chance at a new career, one I think I'd be good at. But will I ever shake the guilt of the last few years? Or the reputational damage that I'm not even sure is real or just in my head... or it's real for some people, but does that matter in the grand scheme? And is it deserved? I have no sense of reality, but maybe that's a way of avoiding responsibility for the fact that I fucked up. But did I? Or was I struggling in a difficult job at a hard time without much support? And so it goes. I want another chance but I'm not sure I deserve it. The guilt and — more selfishly — the fear that it's too late for redemption is heavy. I know you can't tell me if I deserve to fail or not. Maybe you can just help me figure it out? My therapist and friends tell me it's not my fault, but they would say that. I have been lazy, entitled, and difficult.…

Shall We Begin? What does repair look like in relationships? My dear friends Jenna and Ryan are whip-smart, hilarious, and fun to be around . . . except for one thing. They bicker constantly. They do it at holidays, social gatherings, and weekend getaways with friends. You would think having a therapist in their orbit would mean that they've consulted me about this dynamic. They haven't. And perhaps they don't need to. Because, despite their arguments, they've been together for decades, love each other very much, value each others' opinions, and genuinely enjoy spending time together. Simply put, it works. Why?‍ There's a comedic trope in sitcoms about the married couple always yelling at each other—think Jerry Stiller and Estelle Harris in Seinfeld or Doris Roberts and Peter Boyle in Everybody Loves Raymond. I don't watch much television, but I recognize the dynamics of these characters instantly. Bickering is their primary mode of communication and yet, they are the dynamic duo, rarely seen on screen without one another. They're inseparable. In their own unique way, they get along. ‍ In just one episode, we see these characters go through the cycle of "connection, disconnection, and reconnection" no less than five times. It's all exaggerated, of course, but there's some fundamental learnings we can take from this. ‍ The cycle of connection, disconnection, and reconnection exists in every relationship. Terry Real calls it "harmony, disharmony, and repair" or "closeness, disruption, and a return to closeness." We know what's meant when we read or hear those words. But, in real life, how can we tell where fighting ends and making up begins? It's easy to recognize when we're deep in connection. We don't have to think about it much, just feel it all over, like sunlight and gentle breeze. Communication is smooth. Disagreements are cushioned with humor. We desire to be around each other and we feel confident when we're apart. ‍ Likewise, we know when we're disconnected. Whether it's an explosion or a cold war, the dysfunction screams at us. It's what brings people over the threshold and into my therapy office, claiming the desire to communicate better. What they mean is that they want to reconnect. Repair and reconnection is not a happy ending; it's healing. And healing, as always, is not an instant switch. We may find ourselves still fighting but it's getting a little softer, more empathetic. The tension is laced with tenderness. Humor begins to creep through the seriousness.‍ What I like so much about the constantly-bickering couple—of my real life as well as the ones on TV—are the little moments of intimacy that, if you weren't paying attention, you might not notice. They haven't spoken in a few hours, but she's on the phone making sure his prescription is refilled. She criticizes his politics then asks him what he thought of the article they read together this weekend. He's annoyed with her, but he makes her a cup of tea. The Gottmans call these little gestures "bids for connection"—"any attempt from one partner to another for attention, affirmation, affection, or any other positive connection . . . a smile or wink . . . [a] request for advice or help." ‍ They say bids for connection are about "turning toward instead of away." To me, this is when we know our relationship is coming back together even if we're still bickering. From the outside, seesawing partners easily look chaotic, but maybe they're just embracing the inherent mess of intimacy. Their reactivity doesn't mean they don't care; actually, it often means they care a lot. Let's Turn the Lens On You Reflect on your relationship with conflict and repair.…